The messaging and copy are straightforward, so users understand what the Chime product is an instant. We are also very direct and clear when designing creatives-featuring the various ways our mobile banking app can benefit consumers. In fintech apps, this is especially important because we are looking for users to become direct depositors immediately-a challenging event that takes many days to convert to. This way, you won’t have to work so hard to optimize into deep funnel metrics. Work on pre-qualifying the install instead by looking at your demographic/audience and traffic sources. Partners want to have a conversation about big-picture goals with you, not just push buttons and pull levers! What strategies work best to convert installs into engaged app users?ĭon’t concentrate your KPIs on converting a potential customer into an install.
After working many years on the ad network side, I can say their goals very much align with yours. The more transparent and honest you are about your needs-whether it is your campaign goals, product launch, or marketing idea-the better they can support you. I notice a lot of mistakes come down to communication.
A lot of what you do in marketing is talking to both your internal stakeholders and external partners. What does it take to succeed in mobile marketing? The results are always quantifiable, which helps with the decision-making process. Either way, I appreciate how marketing comes with numbers. At other times, I brainstorm new elements for a creative or understand different audience segments resonating with the product. Some days I am digging into data and optimizing down the funnel. I love how this career allows me to dive into both the creative and analytical sides. What do you like most about mobile marketing? I went on to work for Unity, Nexon, and now Chime in the financial technology world. Fast forward a bit, Supersonic accelerated in growth and merged with ironSource. I barely had any prior job experience at the time, but they needed extra hands to do Ad Operation work and support for their ad network product. How did you get started in mobile marketing?Īs a new college graduate, I wandered through a job fair where my resume got snatched up by a small company called Supersonic. We are changing the way people think about banking and our mission is to help people achieve financial peace of mind and independence through our tools. Chime serves the underbanked and those who have not had a great experience with their traditional bank account. We include features such as getting your paycheck early or providing overdrafts up to $100 into your account. We have no brick and mortar buildings-you manage all finances through the mobile app. In your own words, tell us about the app(s) that you manage?Ĭhime is a neobank. Read Sally's latest article: " A Methodical Approach to Testing New Media Partners"
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